Netballs “new position”

In netball, you never face anything alone. And that’s the message in the Origin Diamonds’ new brand campaign.

The Origin Diamonds are back.

With a new-look squad, an International Test Series to play, and a Commonwealth Games and World Cup on the horizon.

​It has been a while (two years in fact) since the Origin Diamonds have had a major brand campaign, but on the eve of a new series, now is the time to introduce a new position.

Ahead of the 2025 International Test Series against South Africa and New Zealand, the Origin Diamonds and Netball Australia have launched a new campaign intended to own the fact that netball is the ultimate team sport, but in the spirit of inclusivity, ensure fans feel part of the team.

We want to show the world how these athletes, at the most elite level of the sport, are connected to every single Australian who plays netball.

In netball, you never face anything alone. Someone always has your back.

Titled ‘As One’ the new brand campaign aims to promote an audience-first message and provide the opportunity for fans (or not) to feel like they’re part of the team.

Because this campaign isn’t just about the Diamonds.

Whether you’re a netball fan or not, this is about galvanizing Australians ahead of major international competitions and Australia’s Green and Gold Decade.

And underscore the message that the Diamonds need Australia behind them, as they march towards major international tournaments, and major international competitions on the horizon.​

As part of the campaign, we have released a hero brand film which is designed to highlight the connection between grassroots and elite.

The creative features powerful shots of the Origin Diamonds players standing in front of a projector, with bespoke creative playing in the background. ​

As One