“We Are Here” launches 2023 SSN
The Suncorp Super Netball League has released its season campaign, ‘We Are Here’, challenging netball’s perceived ‘niceness’ while celebrating the world’s best netball competition.
Created by Netball Australia and TLA’s creative and content arm Wildcard, ‘We Are Here’ aims to turn the passive netball phrase ‘here if you need’ on its head.
A hero brand film has been released to highlight the ferocity and skill of the modern game and Suncorp Super Netball’s cohort of athletes.
LGBTQI+ rights, First Nations initiatives, inclusive uniform policies and parental leave supporting athletes returning to the game following the birth of children, all feature as initiatives that represent the progression of the game.
The campaign also features a series of creative assets which will go live on billboards and out of home across the country.
The activations will feature in-match photography accompanied by assertive taglines, aimed to showcase the raw emotion, dedication and power of netball athletes.
“This campaign recognises the place Suncorp Super Netball holds as the original elite women’s game in Australia,” said Netball Australia CEO Kelly Ryan.
“When people come to a Suncorp Super Netball match they’re blown away by the athleticism, skill and passion of our athletes.
“‘We Are Here’ is designed to encapsulate the power of our athletes and assert why Suncorp Super Netball is here – to entertain, to unite, to inspire and to empower.”
Creative will go live across billboards and out of home from March 13, ahead of Round 1 on March 18.
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