Manchester Thunder and Panjabi MC announce 2 year collaboration
Two world-class entertainment brands, working together to raise the profile of netball.
Manchester Thunder, the current and four-time Netball Super League champions, are delighted to a new 2-year collaboration with recording artist, rapper, producer and DJ; Panjabi MC.
Best known for the worldwide bhangra hit ‘Mundian To Bach Ke’, which sold over 10 million copies; Panjabi MC was recently watched by netball fans across the global after featuring in the closing ceremony of the Birmingham Commonwealth Games.
The collaboration between these two great entertainment brands, will see the Manchester Thunder NSL dress bibs branded with Panjabi-MC’s logo and most excitingly will feature an annual match day take over later in the season.
Gary Young, Strategy Development Director of Manchester Thunder, said, “I was so excited when Panjabi MC’s team reached out and shared their desire to work with Manchester Thunder and promote the power of netball as a force for good. I’m really looking forward to working with them to create an amazing match day takeover and showcasing the best we both have to offer.”
Rekha Sagoo, Label Manager of Panjabi MC, added ” I have been looking at different ways to promote Panjabi MC’s music and brand to wider audiences and as I am very passionate about netball, joining the two, to me was a fantastic idea. We at PMC Records are really looking forward to this collaboration and we wish Manchester Thunder all the best in the forthcoming season.”
Panjabi MC is a multi-award winning recording artist, rapper, producer and DJ, and one of the most prominent voices in bhangra.