Why Netball Needs a London Pulse Win

Read this article from the Pulse Website ahead of the final.

Netball’s elite stage—the Netball Super League—has long been a battleground dominated by just a few familiar names. In fact, for five consecutive years, the title has been rightfully monopolised by the league’s best; Manchester Thunder and Loughborough Lightning.

But this pattern of dominance is beginning to stifle what should be one of the fastest-growing women’s sports in the UK. Predictability threatens excitement, and stagnation undermines progress. The league needs new contenders, fresh narratives, and teams that can disrupt the status quo. Fans crave unpredictability—the thrill of tight tables, surprise upsets, and high-stakes matches. We saw exactly that this season, when the likes of Flyhawk partners Nottingham Forest Netball delivered shock wins over top-of-the-table teams, proving that netball is at its best when anything can happen.

Since partnering with London Pulse in 2021, we at Flyhawk recognised they are a breath of fresh air in a league hungry for new champions. Known for their commitment to developing talent through the pathway system, Pulse has not only nurtured rising stars—they’ve trusted them on the biggest stage. Rather than leaning on short-term fixes, Pulse has built a team on homegrown belief and long-term potential.

They’ve shown that trust pays off.

Creatively supported by Flyhawk, London Pulse has become one of the most marketable and engaging teams in the league not just on the court, but off the court too with exciting kit launches that have set the standard for the NSL. Their brand is modern, their players relatable, and their energy undeniable. What sets Pulse apart is not just their performance, but their personalities—fresh, exciting, and genuinely likeable. From their on-court flair to their off-court presence, these are players fans connect with. They’re cool, confident, and engaging, with a social media presence that feels authentic and fun. Pulse doesn’t just play netball—they play an electric, high-intensity style that’s thrilling to watch. A championship would only amplify all of this—and give the sport the diverse, dynamic heroes it needs.

With the first-ever final of Super League 2.0 this weekend, netball stands on the cusp of a renaissance. London Pulse are more than just title contenders—they’re a symbol of the league’s future. From securing major commercial partnerships with brands like FatFace to elevating their media presence and professional standards, Pulse represents what a modern netball franchise can be. They’ve done everything right off the court—and come incredibly close on it.

A win for Pulse would be a win for the entire sport.

Article online via Flyhawk.com who also provide London Pulse supporter kit here