Strathclyde Sirens to Partner with IRN-BRU Energy for 2021 Season of Vitality Netball Superleague.
Strathclyde Sirens are delighted to announce that they will be working with iconic Scottish drinks brand IRN-BRU Energy as the team’s new Official Hydration Partner for the 2021 Vitality Netball Superleague (VNSL) Season.
The nation’s favourite soft drink brand is proud to support the Sirens as the Scots side take on the rest of the UK in what is set to be the biggest season ever for the VNSL. Sky Sports announced last week that every match of the VNSL will be broadcast across Sky Sports TV and digital platforms making it the largest media partnership in the sport’s history. The new agreement will give the competition it’s greatest visibility to date and aims to build upon the momentum and audience growth that netball has enjoyed in recent years.
The Sirens, Scotland’s biggest female semi-pro sports team, will use both IRN-BRU Energy and sister brand Strathmore water as part of the team’s pursuit for optimum performance on the court. AG Barr launched IRN-BRU Energy in 2019, which combines the classic IRN-BRU flavour with taurine, caffeine and B vitamins, and it has been a phenomenal success ever. Claire Nelson, CEO of Strathclyde Sirens, is hoping to bring some of that magic to the team through this high-profile new Partnership:
“I am absolutely thrilled to be able to announce this partnership today. IRN-BRU is one of our country’s best loved and most recognisable brands and it has been refreshing the people of Scotland for as long as any of us can remember. To have their support as we head into our biggest and most visible season yet is game changing for us, and for women’s sport.
We talk about the 1 percenters in sport all the time – well IRN-BRU Energy is ours. Our team is made in Scotland and now we’re going to be fueled by our greatest export as we take on the rest of the UK!”
Adrian Troy, Marketing Director at AG Barr said: “We are absolutely delighted to be working with the Strathclyde Sirens this season. They are an inspirational team of young sportswomen who are competing at the very top of their game, representing Scotland in one of the UK’s biggest women’s sports leagues. As a fellow Scottish brand, we’re proud to be a part of their journey.
Watch Strathclyde Sirens LIVE on Sky Sports YouTube from Friday 12th February. Find out more at www.sirensnetball.com.
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