Flyhawk launch with aim to raise the bar for Women’s Sport and Netball
After 10 years with a front row seat observing the sportswear and teamwear industry Flyhawk became baffled that time and time again brands often ignore the needs of the female audience, in particular Netball. It’s time there was a truly aspirational brand for our sport – a brand that represents the 20 million people that play Netball worldwide.
Flyhawk was born out of a desire to challenge the status quo. To make products that reflect who we are as people. To celebrate the sport we love. And unite the community that surrounds it.
The Flyhawk founders are breaking the industry blueprint and are on a mission to build a market-leading brand for the Global Netball community. Our designers have created a stellar collection of female team apparel and equipment, inspired by a passion for raising the profile of women’s sport and a love for Netball.
THE BRAND – WHY THE NAME?
Empowering women and girls to find their wings
We are committed to growing Flyhawk into the most exciting brand in World Netball through building a community that netballers and female athletes can belong to, our ‘flock’. Our goal is to be at the forefront of memorable and historic moments in the future of Netball and Women’s Sport.
At our core Flyhawk represents the inspirational characters in our sport, the go getters, the team players and the individuals that empower others.
WE FLY TOGETHER
The Flyhawk logo represent the freedom we want to empower women and girls with, giving them the confidence to spread their wings, step out of their comfort zones and see what they can achieve.
What a ‘Fly’ means to Netballers
Who doesn’t love to take or watch a ‘fly’ intercept, one of the most exhilarating parts of Netball. Our ‘hawk’ is that go getting player on court that hunts the ball, always on the prowl for an intercept.
The collective power of a group of Women
You can’t underestimate the power of a group of women in pursuit of a common goal. The perfect formation for a flock of birds when on a collective mission is the flying V, both powerful and stunning.