England Netball Announces Partner Extension with Red Bull
England Netball can today announce a multi-year partnership extension with Red Bull as its Official Performance Drink Supplier. The partnership sees the energy drink manufacturer and world-renowned brand continue to fuel the Vitality Roses; England’s elite netball team, both in training and on court through to 2023.
The ongoing relationship with Red Bull highlights its commitment to the sport, which started with the introduction of Red Bull Switch Up back in 2015, and then led to the global brand coming on board to support the Vitality Roses in 2019 ahead of the home Vitality Netball World Cup, which saw the England squad secure bronze on the world stage. Red Bull has continued to support England Netball and the players throughout the pandemic by fueling players during at home workouts as well as connecting athletes to discuss best practice on digital zoom sessions.
Fran Connolly, CEO of England Netball, said: “We are delighted to extend our partnership with Red Bull, especially after what has been an incredibly tough year for sports across the country. We are fortunate to have some great partners, like Red Bull, who have stood by us throughout the pandemic and it is fantastic to see the continued value that a brand like Red Bull brings to the sport. I am very much looking forward to working with them going forward on many exciting initiatives.”
As England Netball builds toward the upcoming 2022 Commonwealth Games on home soil in Birmingham, the support from Red Bull for its athletes and the sport is vital. The brand’s decision to come on board with the governing body is a reflection of the growing demand for the sport, with viewing, attendance and participation figures growing year on year.
Director of Performance at England Netball, David Parsons said: “We’re delighted to renew our partnership with Red Bull, and thankful for their ongoing support. As we continue preparations for Birmingham next year it’s vital for the squad to maximise performances, and I know Red Bull’s support as an England Netball partner will play a key part in that.”
PIC : Ben Lumley